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The loyalty journal

Practical guides, comparisons and tips to retain customers with Apple Wallet and Google Wallet, no app required.

Guide5 min read

Re-engage an inactive customer with a Wallet notification

14 days, 30 days, near a reward: how automatic Apple and Google Wallet nudges bring customers back without email spam.

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Tips5 min read

Points or stamps: which loyalty program should you choose?

Free coffee on the 10th visit, a points pot, or both: how to choose the format that fits your business and your customers.

Guide4 min read

How to add a loyalty card to Apple Wallet: the 3-step guide

A practical guide to adding a loyalty card to Apple Wallet on iPhone, and its Google Wallet equivalent on Android, with no app to download.

Comparison6 min read

Digital loyalty card or plastic card: which should you choose in 2026?

Cost, usage rate, points updates, brand image: a complete comparison between digital loyalty cards (Apple/Google Wallet) and traditional plastic cards.