Visit programs, points or treatment rewards, in your clients' Wallet.
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Paper booklets, spreadsheets, or nothing at all. Hard to retain over time.
Visual card, personalized notifications, clear view of visits and rewards.
A QR code at checkout or on the reception table signs the client up in 30 seconds.
Apple Wallet or Google Wallet, no app, the card follows the client everywhere, nothing to remember.
Massage, facial, or manicure: every visit moves the client closer to their free treatment.
A beauty salon or spa sells a moment, not only a treatment. Clients return out of trust in a person, an atmosphere, a standard of quality. That trust is precious, but widely spaced appointments leave plenty of time to look elsewhere.
A loyalty card and well-timed messages keep the link alive between two appointments, and remind the client that her next moment for herself is within reach.
A beauty salon's services have very different prices and durations. Points based on the amount spent give more weight to a long treatment or a package, while stamps are simpler for regular treatments such as waxing or manicures. KARD supports both, and you choose the reward: a free treatment, a discount on a package, a product.
As examples, to adapt to your margin: one stamp per treatment with a free express treatment on the tenth, or one point per euro with a discount on the next treatment at a threshold you set.
For a beauty salon, image matters: the card carries your logo and colours, and appears in the client's Wallet as a polished object, not as a supermarket card. Customisation is done from the dashboard, with no technical skill.
The Pro plan's automations contact a client who has not returned for a while and send a birthday message. In a beauty salon, where appointments are more spaced out, set a delay that fits your usual rhythm. You can also write your own messages, for example to offer a slot during a quiet period.
The dashboard shows visits and the clients who have not booked for several weeks. For a beauty salon, it is the list that tells you who to write to in order to offer a new moment.
Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.
KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.
There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.
