Loyalty for groceries & local shops

Why loyalty matters in a grocery or local shop

A local shop faces supermarkets and online retail, which have more choice and often lower prices. What you have and they do not: proximity, knowing your customers, advice. Loyalty turns that advantage into habit by giving one more reason to come to you rather than elsewhere.

With a basket that varies a lot from one customer to another, the right mechanic must take into account what the customer spends, not just that they came.

Points based on the amount spent

In a grocery, a wine shop, a local-products store or a neighbourhood shop, the basket runs from a few euros to several dozen. Points based on the amount paid (for example one point per euro) reward higher spenders proportionally. In KARD you enter the amount paid at checkout and the points are calculated automatically. You can also prefer stamps for regular, small purchases, or combine both.

As an example, to adapt to your margin: one point per euro spent, with a discount or a free product at a point threshold you set.

Reward ideas

• A discount on the next basket, simple to understand.
• A free local product, introducing a producer.
• A perk on a selection (wine, seasonal products, delicatessen).
• A birthday message with a small perk, sent automatically from the Pro plan.
• A perk for customers who come at quiet hours, to even out footfall.

Several shops or several tills

The Business plan allows up to three shops with unlimited staff and advanced multi-site analytics. The card belongs to your business, not to one particular shop. For a larger chain, the Enterprise plan is available on request.

KARD does not currently offer ready-made connectors with till software: the card is credited by scanning its QR code or searching for the customer, which avoids any technical hook-up but requires a gesture at checkout.

Launch the card in your shop

Mistakes to avoid

• A points rule too generous for your margin: work out what the reward really costs you.
• Not entering the amount when the rule depends on it: the customer loses points and trust.
• Forgetting to promote the programme in the window and at the till.
• Never contacting customers who have a card but no longer come.

Measure what the programme changes

The dashboard gives you visits, rewards earned and customers who no longer come. In a local shop, the average basket of card-holders and their return frequency are the two benchmarks to follow over time.

Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.

What KARD costs, and what you keep

KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.

There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.