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KARD

Digital loyalty cards for independent merchants.

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Digital loyalty for restaurants & cafés

Replace paper punch cards with a Wallet card customers keep on their phone.

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Digital loyalty for restaurants & cafés

The paper card problem

Lost cards, forgotten stamps, no customer data. You reward without knowing who really comes back.

The KARD solution

10th coffee free, points per visit or digital stamps, set up in 5 minutes. Scan at checkout, notify when the reward is ready.

How it works, at the counter or table

The customer scans a QR code

Shown at the counter or on the table, it opens sign-up in 30 seconds, nothing to download.

The card lands in their Wallet

One tap and the card appears in Apple Wallet or Google Wallet, ready for their next visit.

Every coffee stamps the card

At checkout, scan the QR or search by name, the card updates itself on the customer's phone.

What you get

  • Sign-up QR at checkout or on tables
  • Stamps or points to match your habit
  • Win back inactive customers via push
  • Dashboard for visits and rewards

Why loyalty matters in a café or restaurant

A café lives on regulars: the morning customer, the lunch-break crowd, the Friday-night group. Every regular you keep is revenue that comes back without advertising. A paper stamp card tries to capture that routine, but it ends up at the bottom of a pocket, in a coat nobody is wearing, or in the bin.

In a restaurant the challenge is different: people do not come back every week and the bill varies a lot from one table to another. Loyalty gives a reason to return rather than try the place across the street, and keeps you aware of the customer who has not been in for a long time.

Stamps or points: which one for your venue?

For a café, stamps are the most readable: “your tenth coffee is free” is understood in a second and easy to remember. For a restaurant with a broad menu, points based on the amount spent are fairer: a customer who orders a full meal should not get the same as one who came for a coffee. KARD supports stamps, points (per visit or per euro spent) or both, adjustable from the dashboard without going through us.

The examples below are starting points, not figures to copy: adapt the threshold to how often your customers come and to your margin.

  • Café: one stamp per drink, a free drink on the tenth stamp.
  • Lunch: one point per euro spent, a free dessert or coffee at a threshold you set.
  • Both: stamps for the morning coffee, points for dinner.

Low-cost reward ideas

  • A free drink or pastry: very visible to the customer, low cost price for you.
  • A free extra (syrup, whipped cream, shot) rather than a discount in euros.
  • A free coffee for the friend the customer brings, to spread the word.
  • A birthday message with a small perk, sent automatically from the Pro plan.
  • A welcome reward at sign-up, so the first visit already counts.

Launch the programme in five steps

  1. 1Pick the rule and the reward, and check that they fit in one sentence.
  2. 2Create the card with your logo and colours from the dashboard.
  3. 3Display the sign-up QR code at the counter, on the tables or on the bill. KARD generates a printable poster.
  4. 4Show the gesture to your team: at each visit, scan the card's QR code or search for the customer by name or phone.
  5. 5Say it out loud for a week: “Do you have the card? It lives in your phone, scan here.”

Mistakes to avoid

  • A reward that is too far away: if customers must come thirty times, they give up before they get there.
  • A checkout gesture so long that the team forgets it at rush hour: test it before opening it to everyone.
  • Only mentioning the programme to those who ask: the invitation should come from you, at every sale at first.
  • Sending too many notifications: a few useful messages beat many ignored ones.

Measure what the programme changes

The dashboard brings together visits, rewards earned and inactive customers. For a café or restaurant, the last one matters most: spotting a regular who no longer comes lets you win them back before they pick up another habit.

Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.

What KARD costs, and what you keep

KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.

There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.

Also suited for other trades

Hair salonBakery & PastryGrocery & RetailSee pricing