Loyalty for pizzerias, snack bars & fast food

Why loyalty matters in a pizzeria, snack bar or fast-food place

In fast food, customers are in a hurry, the basket is modest and the competition is two streets away. What makes the difference is regularity: the lunch customer, the Friday-night group, the family that orders on Saturday. Every regular you keep is an order that comes back without advertising.

A paper stamp card is especially ill-suited here: greasy, crumpled, left at home. A card in the phone, which the customer always has when ordering, fixes this without adding to the checkout gesture.

Points or stamps: which one for fast food?

Stamps are the most readable: “your tenth pizza is free” or “your eighth menu is free” is understood in a second and easy to remember. If your baskets vary a lot (an order for one, a meal for the family), points based on the amount spent are fairer. KARD supports stamps, points (per visit or per euro spent) or both.

The examples below are starting points to adapt to your footfall and your margin.

• Stamps: one stamp per order, a free dish or menu on the tenth stamp.
• Points: one point per euro spent, a free dessert or drink at a threshold you set.
• Both: stamps for lunchtime takeaway, points for evening meals.

Low-cost reward ideas

• A free drink, dessert or side: very visible to the customer, low cost price for you.
• A free extra (sauce, cheese, size upgrade) rather than a discount in euros.
• A birthday message with a small perk, sent automatically from the Pro plan.
• A welcome reward at sign-up, so the first order already counts.
• An offer aimed at quiet hours, announced by notification, to fill the slow moments.

What KARD does and does not do in fast food

KARD credits the card in the shop: you scan the customer's card, or find them by name or phone number, then confirm. It takes a few seconds and does not slow the line.

KARD has no ready-made connector with delivery platforms or till software: an order placed on a third-party platform is not credited automatically. If you want loyalty to trigger on its own from your till, check this point before choosing.

Launch the program in five steps

Mistakes to avoid

• A checkout gesture that takes too long and that the team forgets at the rush: test it before opening to everyone.
• A reward too far away: if the customer must order thirty times, they give up before getting there.
• Only mentioning the program to those who ask: the invitation should come from you.
• Sending too many notifications: a few useful messages beat many ignored ones.

Measure what the programme changes

The dashboard shows visits, rewards earned and inactive customers. In fast food, spotting a regular who no longer orders means you can win them back before they get used to going elsewhere.

Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.

What KARD costs, and what you keep

KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.

There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.