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Between queues and lost cards, loyalty becomes a chore instead of an asset.
Customer shows their QR, you add the visit. The card updates instantly in their Wallet.
Shown near the till, it lets a customer add their card in 30 seconds without slowing the line.
Added to Apple or Google Wallet, the card is scannable on the next visit, no app to open.
Bread, pastry, or cake: every purchase moves the customer closer to their reward, updated instantly.
A bakery is one of the busiest kinds of shop: people come often, for small purchases, and the choice is made largely out of habit and proximity. That regularity is an asset, but a fragile one: a new competitor on the way to work, a change of hours, and the habit moves.
A loyalty card gives a concrete reason to stay loyal to your bakery rather than the one next door, without changing what makes your reputation: the product and the welcome.
Stamps suit frequent purchases of similar value: “the tenth baguette” or “the tenth croissant”. They are simple for the team and immediate for the customer. Points, based on the amount, fit better if you want to account for pastry orders, birthday cakes or platters. KARD offers both, or both together.
As examples, to adapt to your margin: one stamp per visit with a free pastry or baguette on the tenth; or one point per euro with a free pastry at a point threshold you set.
The checkout gesture is a scan of the card's QR code, or a search for the customer by name or phone. The safest way is to test it at rush hour during the free trial: if it slows the queue, you will know before committing. KARD also lets you give access to your checkout staff (up to two on Starter, five on Pro, unlimited on Business).
The dashboard shows visits, rewards earned and inactive customers. In a bakery, visit frequency is the first indicator: a customer who came every week and no longer does is an alert.
Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.
KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.
There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.
