Loyalty for hair salons

Why loyalty matters in a hair salon

In a salon, loyalty is played out between two appointments. A client who comes back every six weeks gives you a regularity no advertising can buy, but she can also decide to try the salon next door without you ever knowing. The critical moment is when the usual rhythm is overrun: the longer the delay, the higher the risk of losing her.

A card in the client's phone changes things: it is in front of her every time she opens her Wallet, she can receive a notification at the right moment, and you can see who has not been back for a long time.

One point per service or by amount?

A salon sells services at very different prices: a cut, a colour, a treatment, highlights. Awarding a fixed number of points per visit is simple to explain. Awarding points by the amount paid rewards longer services more, which is often fairer. KARD supports both, and you can also use stamps if your salon prefers a very visual rule.

As examples, to adapt to your margin: one point per visit with a free service at a number of points you choose, or one point per euro spent with a discount on the next service at a threshold you set.

Reward ideas for a salon

• A free treatment or blow-dry, introducing a service the client does not buy yet.
• A discount on the next colour, encouraging an earlier return.
• A small care product as a loyalty gift.
• A birthday message with a small perk, sent automatically from the Pro plan.
• A reward for the client who brings a friend, to make word of mouth work.

Set the card up at reception

Win-back messages without nagging

The Pro plan's automations send a message to a client who has not come back for a while, and a birthday message. Set the delay according to your usual rhythm: a salon where people return every two months does not have the same threshold as a shop visited weekly.

Keep messages short and useful, with a clear reason to come back: a slot, an offer, a reward that is only one visit away.

Mistakes to avoid

• Offering the card without explaining it: a client who does not understand what she earns will not use it.
• Setting a threshold so high that the first reward seems out of reach.
• Forgetting to credit a service: make scanning a reflex before handing back the payment card.
• Sending the same message to every client rather than targeting those who have not booked recently.

Measure what the programme changes

The dashboard shows visits and the clients who have not booked for several weeks. It is a salon's most useful list: it tells you who to write to this week.

Watch three things: how many cards are created (adoption), how often card-holders come back, and the list of customers who have not returned for several weeks. Detailed analytics are included from the Pro plan. Give it a full month before judging: a loyalty programme is measured on habits, not on one day.

What KARD costs, and what you keep

KARD starts at €29/month (Starter: 1 shop, 2 checkout staff, unlimited customers, Apple and Google Wallet). The Pro plan at €39/month adds automations (win-back messages for inactive customers, birthdays), the dashboard and analytics, unlimited push notifications and full customer history. The Business plan at €59/month covers up to 3 shops with unlimited staff.

There is no commission on your sales, no set-up fee, and a 14-day free trial with no commitment: you can create your card, add it to your own phone and test a checkout before you decide.